Information
Providing them with readily accessible, exemplary customer service will show them that you value their business well beyond their initial purchase. If customers know you care, they'll be more inclined to trust you. And once you've generated that goodwill and company fandom, do what you can to project it to the world around you. Consumers want to hear from other consumers Cleared Hardly any consumers have ever complained that the companies they purchase from aren't shady and deceitful enough. No one has ever said, 'I trust this brand because its parent company is really good at lying to me and burying all of its mistakes”